AINOW Society held its first event at Startup Club Skopje and it was exactly what the name promised: no filters, no hype, just practical knowledge.
Over 50 attendees, business owners, marketers, freelancers and professionals, gathered for an evening built around one idea: AI should be understood, not feared.
Three speakers took the floor, each covering a different layer of the digital landscape we are all navigating right now.
Dr. Sead Džigal brought the conversation deeper, into digital literacy, digital ethics, and what it means to consume information responsibly in 2026. From AI sycophancy and delusional spiraling to fake profiles with millions of followers, the examples were real, local and impossible to ignore.
Suad Seferi, Founder of AI Now Society, opened with the fundamentals: what AI actually is, how prompting works, and how anyone can build an AI agent without writing a single line of code. The session was hands-on, with live demos of tools like ChatGPT, Claude, NotebookLM and Duck.ai.
Biljana Dimovska, Co-Founder of AI Now Society, closed with a forward-looking session on SEO, AEO and GEO, breaking down how search is changing with AI, what businesses need to do differently, and which tools are worth paying attention to right now.
This was the first AI Now Society event at Startup Club Skopje. It will not be the last.