Suad Seferi – AI Strategist, Author, Educator
Who is Suad Seferi?
Suad Seferi is a leading artificial intelligence strategist and the founder of AI NOW Society, the first association for AI in North Macedonia, with a strong background in cybersecurity and digital trust.
He specializes in AI adoption, digital transformation, cybersecurity, and AI ethics for businesses, public institutions, and communities.
Suad develops AI readiness and cybersecurity assessments, leads workshops, and provides consulting on AI strategy, cyber risk management, and policy implementation.
AI Strategy, Adoption, and Education
Suad Seferi specializes in helping organizations design and implement AI strategies that align with their business goals, operational needs, and security requirements. His approach to AI adoption covers the full lifecycle, from planning readiness and cybersecurity assessment to secure deployment and continuous improvement, working across different cloud and productivity ecosystems, including Microsoft 365 (Teams, SharePoint, Copilot, Power Platform) and other AI‑enabled platforms. He works with companies, public institutions, and NGOs to identify opportunities for AI‑driven efficiency, automation, and innovation, while managing digital risks and protecting data.
This includes:
- Conducting AI readiness and cybersecurity assessments to evaluate organizational capacity, security posture, and identify skill gaps.
- Designing AI implementation roadmaps tailored to business processes, security needs, and regulatory obligations.
- Integrating AI solutions into existing systems while ensuring data privacy, cybersecurity, compliance, and secure‑by‑design architectures.
- Providing training and coaching to teams on AI adoption, secure AI use, digital safety, and cyber hygiene.
- Monitoring AI projects to ensure measurable impact, security, and continuous improvement.
- Supporting organizations in implementing and governing AI capabilities within platforms such as Microsoft 365 (Copilot, Teams, SharePoint, Power Platform) in alignment with their security, governance, and compliance requirements.
Suad emphasizes responsible, secure, and ethical AI adoption, guiding organizations to implement AI in ways that respect privacy, fairness, transparency, and cybersecurity principles. His work ensures that AI adoption is not only technically feasible but also sustainable, secure, and aligned with organizational culture.
Through his projects, workshops, and consulting, Suad Seferi has helped organizations in North Macedonia and the region transform their operations, optimize workflows, and unlock the potential of AI technologies while reducing digital risks.
Publications and Books on AI
Suad Seferi is the author of two influential books on artificial intelligence, digital transformation, and the practical application of AI in society. His publications provide insights into AI adoption, cybersecurity, and ethical technology use, offering both guidance for organizations and inspiration for individuals interested in AI.
The AI Journey

Published in 2024, The AI Journey explores the practical implementation of AI in organizations, focusing on AI strategy, adoption, and the digital transformation process. The book includes case studies, best practices, and tools for leaders and teams to integrate AI into business operations responsibly and efficiently. It has been featured in regional media and referenced in professional blogs, strengthening Suad Seferi’s reputation as a leading AI strategist in North Macedonia.
The Spell of AI – A World Without a Pause

Published in 2025, The Spell of AI examines the societal, ethical, and educational aspects of artificial intelligence. It provides readers with a deep understanding of AI’s potential and challenges, addressing topics such as AI literacy, ethics, and responsible innovation. The book serves as a guide for educators, policymakers, and business leaders seeking to prepare for AI-driven transformation.
- View on Amazon
- View on Google Books
- View on Waterstones UK
- View on Powell's Books
- View on Akademika Norway
- View on Saxo Denmark
AI Ethics and Bias Research In the Balkans
Suad Seferi produced two white papers on ethical risks and bias in AI across the Balkans. The first paper covers North Macedonia and the wider region. It includes comparisons with EU countries and was prepared with Sanja Adzaip and Sead Dzigal. The second paper focuses only on Bosnia and Herzegovina and was prepared with Maja Mirković. The research reviews education, public institutions, media, and society.

It shows local conditions, regional patterns, and EU benchmarks. It offers practical recommendations for responsible AI use in public and private sectors. It supports decision makers, researchers, professionals, educators, and activists who need accurate regional insights.
Follow this URL to download these documents. Or just for Bosnia on Western Balkans Info Hub.
Events, Workshops, and Speaking Engagements
Suad Seferi has participated in numerous events, workshops, and conferences, sharing expertise on artificial intelligence, AI adoption, digital transformation, and AI ethics. His engagements target organizations, public institutions, educators, and professionals across North Macedonia and the wider Balkan region.
AI, Cybersecurity & Digital Wellbeing Workshops
Suad Seferi leads practical workshops on AI strategy, secure adoption, and responsible use of technology. These programs focus on:
- AI readiness and cybersecurity assessments for organizations
- Secure integration of AI into business processes and workflows
- AI ethics, bias mitigation, and responsible implementation
- AI literacy and skills for students, educators, and professionals
- Cybersecurity awareness, phishing prevention, and data protection
- Digital wellbeing and digital detox practices
Conferences and Speaking Engagements
Suad has been invited as a speaker and panelist at regional and international AI conferences, discussing topics such as AI ethics, digital transformation, and AI in media and education. Notable events include:
- Artificial Intelligence in Newsrooms – Challenges and Opportunities (Konrad Adenauer Foundation, North Macedonia)
- Academy for Journalists and Media Workers T-AJM, organised by ZNM, North Macedonia
- University of Novi Pazar – Promotion of AI Journey by Suad Seferi, featuring a lecture on accessible AI, followed by workshops for finance, computer science, arts, and philology students. Interactive discussions addressed AI opportunities and challenges.
- International Balkan University - Guest Lecturer for AI and Book Promotion of The AI Journey
- Workshops on AI literacy and responsible AI adoption for businesses and academic institutions
- AI NOW at “Саем на книгата” 2025, Skopje – Co‑organized panel “Who is the author in the age of AI”, with AI NOW. Suad Seferi spoke about ethical and legal aspects of AI‑generated content.
- AI and Cybersecurity Workshop with MCEC, Macedonia – Interactive session for high school educators and professionals on AI’s impact in education, productivity, and teaching methods. Participants explored practical ways to integrate AI responsibly into classrooms.
Media Coverage and Online Resources
Suad Seferi has been featured in multiple media outlets highlighting his expertise as an AI strategist, author, and educator. His work has been covered by Marketing365, IT Logs, and regional technology-focused media. Interviews and articles discuss his books, AI adoption, AI ethics, and digital transformation initiatives.
Coverage also highlights his public engagements, including workshops, book promotions, and panel discussions with students, professors, and professionals. Media mentions showcase his contributions through AI NOW Society, including research, community initiatives, and AI education projects.
For a full list of interviews, articles, and event reports, please check the media coverage links provided:
- SSNM Article – AI and the Future of Journalism – Suad Seferi shared insights on how AI supports journalists, improves reporting, and the ethical considerations for responsible AI in newsrooms.
- Sandžak TV – “UNP otvorio vrata vještačkoj inteligenciji: Promocija knjige i radionice” – News coverage of the event at Univerzitet u Novom Pazaru where Suad Seferi promoted The AI Journey and led workshops on AI for students and professors.
- NewBiz Podcast - talk on AI – Suad Seferi appears in a public video on YouTube discussing artificial intelligence.
- Inovativnost.mk – “Veshtačkata inteligencija ne e zakana za čovekot, tuku načinot na nejzina primena” – In this article Suad Seferi explains his publication on ethics and bias in AI, arguing that AI is not a threat to people but the way people apply it. He emphasizes need for ethical standards, transparency, data privacy and fair AI adoption.
- Приказна Магазин – “Digital Detox” talk/video – Suad Seferi participates in a discussion on digital detox and responsible use of technology, exploring how stepping back from constant connectivity can support mental health and better tech engagement.
Телевизија 24 Вести со Сеад Ризвановиќ - Discussion about AI
Marketing365 - Interview with Suad Seferi, author of the first book about AI in the balkans.
Contact and Online Presence
AINOW Society | LinkedIn Profile | Amazon Books | Facebook Profile | Contact email: suad@ctrlab.net | suad.seferi@ainow.mk